Foundations of Building a Brand for Your Farm or Food Business
A 4-part workshop series to help you clarify, create, and confidently use your branding across your marketing channels & packaging.
In this interactive workshop, you’ll learn how to build a strong brand foundation and translate it into a professional visual identity you can create yourself using simple tools like Canva.
By the end of the workshop, you’ll walk away with a clear brand direction, a draft logo, and a basic brand kit you can use across your website, social media, packaging, and marketing materials.
Owners of Lone Mountain Farms & Brewery enjoying a farm craft beer by the hop field.
Various produce from Lone Mountain Farms & Brewery
Barrel Aged Bourbon Vanilla Stout and barrels from Lone Mountain Farms & Brewery
Owners of Lone Mountain Farms & Brewery enjoying a farm craft beer by the hop field.
This four-week course equips farm and food business owners with the foundational knowledge and practical tools needed to build a clear, consistent, and compelling brand. Each session combines hands-on learning with actionable steps, empowering participants to define their brand identity, design key visual elements, and apply branding across all customer touchpoints.
The workshop series includes:
4 Friday class sessions
April 3, 10, 17, & 24
12 - 1:30 pm PST / 1 - 2:30 pm MST
4 Wednesday group coaching sessions
April 8, 15, 22, & 29
12 - 1:30 pm PST / 1 - 2:30 pm MST
The Wednesday group coaching sessions will focus on strategies for applying the topics discussed during the previous Friday class session through large group discussions and small group breakout rooms. The group coaching sessions will help you apply what you’ve learned in the class, answer specific questions you have, and optimize the branding strategies you are applying.
Bonus! Participants that attend all 4 class sessions and Wednesday group coaching sessions, complete each weekly homework, and take the end of course evaluation are eligible for 1 hour of free 1-on-1 coaching with instructor Emily Black. Limit 10 participants.
Workshop Cost
Early Bird Registration: $35 per person, household, or farm until March 31
Regular Registration after March 31: $75 per person, household, or farm
Veterans can register for free using the promo code Veteran
Emily Black
Cultivating Your Market
Lone Mountain Farms & Brewery
Meet the Instructor
Emily has been in the marketing industry since 2010 implementing online marketing strategy in a professional setting and on her farm, Lone Mountain Farms & Brewery.
Her passion for marketing and agriculture have merged into coaching farmers and ranchers how to implement a marketing strategy to grow their business through her business, Cultivating Your Market.
Learning Objectives
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Clarify your brand mission, values, and personality
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Identify your ideal customer and what makes your business stand out
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Choose colors, fonts, and visual styles that match your brand
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Design a logo and supporting brand elements using Canva
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Create a simple brand kit to keep your marketing consistent
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Apply your brand across social media, signage, labels, and packaging
This workshop is designed to be practical and hands-on, so you’ll be working on your own brand throughout the training.
Who This Workshop Is For?
This workshop is designed for farmers, ranchers, and food business owners who:
● Have been in business for 1–10 years
● Want a brand that looks more professional
● Are ready to be more intentional about how they present their business
● Want to learn how to create their own branding without hiring a designer
What can I expect from this workshop series?
- 4 Class Sessions with printable worksheets to apply what you have learned
- 4 Group Coaching Sessions
- 1 hour of FREE 1-on-1 Coaching*
By the end of this workshop you will have a clear understanding of how to grow your income through building your brand, designing a logo, and creating a brand kit.
*Participants who complete all workshop series requirements are eligible for the 1 hour of 1-on-1 Coaching
How much time will I need to dedicate?
How much time will I need to dedicate to this workshop series?
- Classes are 1.5 hours per week on Fridays
- Discussions are 1.5 hour per week on Wednesdays
- Homework varies, but we recommend designating 1 hour per week to homework
= 4 hrs/week total
How quickly could l expect to see results?
The goal of this workshop series is to expedite your results.
Since you are in agriculture, you know that a seed doesn't produce fruit overnight. By taking this training, you are planting the seed and watering it, but it will need consistent tending to bear fruit.
What do I need to be successful in this workshop series?
This class is 100% online so we recommend:
- Stable internet access
- A computer, laptop, or other device with a webcam and microphone OR an external webcam and microphone.
- Access to a printer, if printed materials are preferred (all worksheets are provided as fillable PDF's)
You can test your devices audio and video capability here: https://zoom.us/test
Why does
this workshop cost $75?
The Building a Marketing Strategy for Your Small Farm was offered as a free workshop series in 2022 through support from a supplemental USDA Beginning Farmer and Rancher Development Program (BFRDP) Grant Award #2019-49400-30034 that provides direct support to new and beginning producers. The 2023 offering of this workshop series was supplemented by the BFRDP grant and costed $75. The 2024 offering of this workshop is supported by the Women Farmers and Ranchers on the Rise in Idaho project USDA AFRI Grant Award #2019-68006-29325. If this workshop was offered through the Cultivating Success program without this grant funding and support, the cost of the training at fair market value would be $500.
For questions about the workshop series, please contact:
Colette DePhelps (cdephelps@uidaho.edu)
The University of Idaho has a policy of nondiscrimination on the basis of race, color, religion, national origin, sex, age, sexual orientation, gender identity/expression, disability, genetic information, or protected veteran or military status.
Persons with disabilities have the right to request and receive reasonable accommodations. Please complete this form to assist in evaluating the reasonable accommodation request at least two weeks prior to the event. Accommodation applications cannot be approved without supporting documentation. Submit this electronic request form by sending the application and documentation to Center for Disability Access and Resources 875 Perimeter Drive Moscow, ID 83844-4257 cdar@uidaho.edu Phone 208-885-6307, Fax 208-885-9404
