A practical workshop for farmers, ranchers, and food businesses ready to lead with purpose and direction.

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Let’s get to the root of your business. Because you're not just selling vegetables, flour, soap, bouquets, or beef. You’re building something meaningful that deserves clarity.

In this hands-on training, you’ll:

• Write a mission statement that explains your purpose right now

• Craft a vision statement that paints a compelling picture of your future

• Identify 3–5 core values that shape how you run your business every day

• Create an action plan to integrate these elements into your marketing, team communication, and strategic planning

Let’s put your mission into words and your vision into motion.

Strong branding isn’t just for big companies. It’s how small farms and food businesses create trust, stand out, and grow.

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In this hands-on training, you’ll:

• Clarify your brand story so customers understand who you are and why you’re different

• Identify your ideal customer and how to speak their language

• Choose brand colors, fonts, and visuals that reflect your values and products

• Map out how to use your brand across social media, signage, packaging, and your website

You’ll leave with a mini brand guide — a simple, actionable roadmap to keep your look and message consistent everywhere.

Start building a brand that stands out!

This hands-on training will not only keep your marketing consistent and engaging but also free up your time to focus on other aspects of your business.

In this hands-on training, you’ll learn:

• What ChatGPT is

• The benefits of ChatGPT

• How to use ChatGPT to get results tailored to you (not robotic)

• The 3 P’s to posting on social media + creating a 30 day posting plan

• Schedule posts so they keep posting while you’re taking care of the rest of your to-dos

Transform how you approach your social media marketing, making it more consistent, effective, and less time-consuming.

Unlock Instagram’s Potential: Build Awareness, Connect with Customers, and Grow Your Business!

In this training, you’ll walk away with:

• A Clear Instagram Strategy – How to use Instagram to attract customers and grow your community.

• A Content Plan That Works – Know exactly what to post (and how to use Instagram’s tools) without second-guessing.

• A Repeatable System – No more scrambling! I’ll show you how to create a simple plan so you can show up consistently—without spending hours on social media.

You’ll learn:

• How-to Optimize Your Profile – What to include in your bio so the right people follow you, plus how to use highlights to showcase your brand.

• What to Post & When – The difference between posts, stories, reels, and carousels—how to use each one effectively and when to post them.

• Hashtags, Tagging & Collaborations – How to get discovered by new customers and work with others to expand your reach.

• Building a Simple System – Stop reinventing the wheel every month! Learn how to create a repeatable content plan that keeps you consistent and stress-free.

Simplify your Instagram posting, grow your audience, and streamline your marketing.

A hands-on workshop to help you feel confident, clear, and consistent on Facebook, so you can reach more local customers without spending all day online.

In this workshop you’ll learn:

• How Facebook actually works for local reach (no tech jargon, just clear explanations).

• What to post, how often, and how to make content fast.

• Simple strategies to grow your followers into paying customers.

• When and how to use ads without wasting your budget.

• How to track what’s working so you know where to focus.

You’ll walk away with a ready-to-use content plan and a simple system to keep Facebook working for you.

A practical, hands-on workshop to help farmers and food businesses plan, promote, and profit from on-farm events that attract new customers, deepen loyalty, and grow sales.

Inside this workshop, you’ll discover how to:

• Pick the right type of event (tours, tastings, dinners, u-picks, workshops) for your goals.

• Map out logistics, pricing, and legal considerations so you feel prepared and protected.

• Promote your event on social media, email, and print materials for maximum attendance.

• Capture content and customer info during your event to extend your marketing beyond the day itself.

• Turn first-time visitors into repeat buyers and brand advocates.

You’ll walk away with a repeatable blueprint for hosting profitable on-farm events as a core marketing strategy.

Turn your business dreams into real results with Goals That Stick! You’re not just setting goals, you’re creating a roadmap for sustainable growth.

In this training, you’ll:

• Set clear, meaningful business goals aligned with your vision.

• Create an action plan you can stick to—even when life gets busy.

• Stay focused, motivated, and accountable all year long.

No fluff. No vague resolutions. Just results-driven goals you can achieve.

Most goal-setting workshops stop at “set your goals.” But this training takes it further by equipping you with the tools and mindset to follow through.